News

Daniel Benson – Trenton Watches

29th May 2019

New branding work by Daniel Benson shot in New Jersey with super talented design agency A New Kind of Kick @anewkindofkick ・・・ Trenton Watch Co. • It’s been a long time since Trenton watch Co existed, but its history is deeply rooted in American culture. The city of Trenton, New Jersey is famous for its manufacturing prowess in the early half of the 20th century, but now long since forgotten. Our solution is a modern take on archival designs with visual cues from 50s Americana. A romantic period, but also a time of change and struggle. Looking through the archives we unearthed one of the brands original marks, redrawing the old icon for new audience, defined a new set of brand values and shoot the first campaign. The ‘Lost & Found’ shoot takes us on a journey through Trenton, New Jersey, the spiritual birthplace of the brand. Trenton Makes, The World Takes • 



Creative Direction @anewkindofkick

Photography @danieljbenson (@stemagency)

Styling @leeholden

Hair & Makeup @cristinamclamb

Talent @tsdeslauriers

Production @rawproduction_uk

Casting @rebeccaknoxcasting